Prestige Is a Story: How Literary Reputation Actually Gets Made

Prestige Is a Story: How Literary Reputation Actually Gets Made Let me end this collection with the idea underneath all the others, stated as bluntly as I can manage. Prestige is not inherent. It is not a quality that radiates from a sufficiently good book until the world is forced to acknowledge it. If it […]

Why Do Good Books Fail? An Autopsy of a Book That Vanished

Why Do Good Books Fail? An Autopsy of a Book That Vanished I want to be clinical here, because sentimentality helps no one and the failure I am describing is common enough to be worth understanding precisely. The subject of this autopsy is a composite, assembled from a dozen real cases I have watched up […]

The Reader Who Finds You Late: On Books, Time, and Discovery

The Reader Who Finds You Late: On Books, Time, and Discovery We measure books in their first weeks, as though a book were a fruit that spoils. The launch, the opening sales, the reviews that arrive while the ink is metaphorically wet. And then we speak of a book as having done well or done […]

The One-Page Author Identity: Can You Explain Yourself in a Single Page?

The One-Page Author Identity: Can You Explain Yourself in a Single Page? I am going to keep this one practical, because it is a practical matter and dressing it up would waste your time. Most authors cannot clearly say who they are. Ask them and you get either a plot summary of their latest book […]

Why Genre Snobbery Is Bad Business (And Worse Criticism)

Why Genre Snobbery Is Bad Business (And Worse Criticism) The prejudice is familiar enough to recite. Literary fiction is art; genre is product. The literary novel is read; the genre novel is merely consumed. Romance is a guilty pleasure, thrillers are airport fodder, fantasy is for people who never grew up, and the truly serious […]

What Authors Should Do Between Books: Making the Quiet Year Count

What Authors Should Do Between Books: Making the Quiet Year Count If you are in that year now, I suspect you know the feeling I mean. The launch is over. The reviews have mostly landed. The book has found the readers it was going to find in its first rush, and the calendar ahead looks […]

Why Authors Should Stop Chasing the Algorithm (A Contrarian Case)

How a Book Becomes a Cultural Conversation: The Mechanics Behind the Buzz I have watched a generation of talented authors turn themselves into unpaid content employees of companies that do not know their names. They post daily. They chase the trending sound. They study the analytics like scripture, searching for the pattern that will finally […]

How a Book Becomes a Cultural Conversation: The Mechanics Behind the Buzz

How a Book Becomes a Cultural Conversation: The Mechanics Behind the Buzz Every season, a handful of titles arrive already surrounded by noise. They land on the most-anticipated lists. They accumulate blurbs from names you recognize. By the time they reach the shelf, the sense that everyone is reading this has been established, often before […]